Affinity
A clinical research study that tested the safety and efficiency of an investigational product (IP) on patients who struggle with metabolic dyslipidemia. Metabolic dyslipidemia, defined as the presence of low HDL (high-density lipoprotein) and high triglycerides, in adults with diabetes may be linked with an increased risk for coronary heart disease. The goal of the IP is to lower the study participants cholesterol. The study name was inspired by the idea of partnership and the IP’s goal to harmoniously work with the body to balance lipid levels.
The study logo represents a partnership, unity and flow. The “ff’s” are replaced by two like shapes that create a partnership and resemble one another to visually define affinity. The disproportionate shapes create a flow that guide the viewer through the mark.
Study Logo
Study Logo
The study materials (website and brochure) below demonstrate how the logo, colors, and imagery will be applied across study materials. The incorporation fo black and white photography balances the vibrant mesh gradient. The illustrations
Website
Website
Brochure
