Facebook Today and Tomorrow
March 7, 2023
By Tom Alison, Head of Facebook
Hero Image
Social Asset
Newsroom Takeaways
We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been.
Our focus this year is on artificial intelligence, messaging, creators and monetization.
Creative Direction
For this post, I wanted to stay true to the Facebook brand image by incorporating the iconic Facebook blue. The newest brand guidelines for the Facebook brand reflect the raw nature of humanity and connection. The photography style leans into the organic moments that are not posed, raw and effortless. The images I used for this collage are meant to reflect this style while giving the sense of liveliness. Thus, summarizing the post in one image, Facebook is not dead.
