Facebook Hits 2 Billion
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Facebook Hits 2 Billion .
In February 2023, Facebook hit a huge milestone of 2 Billion active accounts. This asset was used across Meta and Facebook social channels to celebrate 2 billion accounts discovering and connecting with friends, creators, and communities!
I collaborated with Facebook cross functional teams to align on creative direction, copy and metrics. After 1 week of the asset going live, the campaign reached 1 million impressions.
Earth Day 2023
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Earth Day 2023 .
I created this animation to be used across Meta social channels to promote ways to raise awareness and support the environment on and off our apps for this years Earth Day!
Meta Newsroom Ad Campaign
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Meta Newsroom Ad Campaign .
I developed these Reels for a campaign to promote Meta apps for creators. The goal is to highlight features in Meta products that help their users make a living and grow a community. After 3 months of running the campaign, these reels collectively reached 2 million ThruPlays and 7 million impressions.
Theme of Reels:
Meta App Features for Creators
Using Facebook as a Creator
Using Instagram as a Creator
How Meta helps Creators
